Just like it has been for more than 100 years, Sección Amarilla works… and works well.

Issuing more than 18 million yearly directories, Sección Amarilla is the most important commercial forum and with the largest scope in Mexico. Due to its constant evolution in all aspects related to electronic media, it can be found anywhere. Some examples of the previous are seccionamarilla.com, the Local Search Service at Prodigy MSN, the “25 800 Sí funciona” SMS Service, its www.seccionamarilla.com WAP portal that can be accessed from any mobile device and the GPS satellite navigation technology.

Sección Amarilla is a prompt, reliable and useful publicity means. It offers that needed information, when needed and where needed. Its being highly effective offers a trust value both for the user and the advertiser since it is currently the only publicity means that keeps both parts in contact.

Sección Amarilla becomes the commercial partner of all its clients by generating a higher give-and-get relationship for each peso invested in advertising. This commitment transforms into speed, efficiency and certainty since 90% of the addresses with a telephone number receive a book, resulting in a constant 24-hour, 365-days presence.

This means that every advertiser, with only one investment, becomes fully present in the several communication channels managed by Sección Amarilla. At the same time, advertisers become part of the massive campaigns that promote all their products besides being certain that the publicity they buy will clearly stimulate a purchase intention.

Sección Amarilla is the most flexible publicity means in the market. It has more than 3,600 classifications for every advertiser that guarantee the promotion of every type of business. Likewise, there are specific packages that can be purchased according to the needs of every advertiser and that are aimed at massively advertising every product at the lowest cost. This is why Sección Amarilla has become the leader in the market, a fact supported by the value-added solutions and services it offers.

Sección Amarilla has won 90% of the market. It can be stated that, in Mexico, there is not another publicity option with a similar scope. This is the only publicity means in which 80% of the users purchase after consulting it.

Sección Amarilla increases its leadership to South America and the United States as the most important Spanish-language telephone directory publisher. We nowadays have an approximate coverage of 60 directories for the Hispanic market in the United States and those for Buenos Aires, Argentina and Lima, Peru.

Sección Amarilla’s objective is to become the publicity solution for its advertisers with a portfolio that offers complete campaigns through directional channels. And this can be achieved through its 127 zone directories in Mexico: 3 mobile directories in Mexico City, Guadalajara and Monterrey and 14 zone directories, the cell phone service through the 25 800 Sí Funciona Service, the www.seccionamarilla.com WAP portal, the seccionamarilla.com portal, the Local Search Service within the Prodigy MSN portal and the GPS satellite navigation technology.

Our vision is to consolidate the current leadership of Sección Amarilla while expanding our services to new markets and become one of the fastest-growing Mexican companies.

Sección Amarilla has promoted for several decades the growth of countless businesses that include both small and medium-sized companies.

Currently, 92% of the homes and offices of the country have a Sección Amarilla book and, with the rest of its products, its penetration and coverage of the market has become more complete. This fact places Sección Amarilla at the same level of other national-level media such as public TV. Besides, it is a totally measurable media.

Sección Amarilla is one of the best media to send clear messages and, due to its high penetration, it is possible to satisfy any information immediate need. It is the primary source because it lies in the mind of the consumers.

This is why Sección Amarilla works… and works well.